Faded Delights
Faded Delights
Faded Delights takes a look at popular brands, past and present.

Cakes, confectionery, food and drink...

Image: Terry's Neapolitans - Little Chocs for Grown Ups.
| EXIT | Faded Delights | Cakes & Biscuits | Confectionery | Drinks | Other Foods |

Faded Delights, Fry's Turkish Delights, Coke is it, Lovely Jubbly, the secret of the Black magic box and other memorable sweets, drinks and slogans. An assorted collection to satisfy your cravings...

Note: There are no products for sale on this site.


Coca Cola and ring-pull cans

1962  - The ring-pull tab was invented by Alcoa and was first marketed by the Pittsburgh Brewing Company of Pittsburgh, PA.

1974 - The stay-on tab invented. It was introduced by the Falls City Brewing Company of Louisville, KY.

Ring pulls today are attached to the cans to prevent them being dropped as litter. The hole in the top of the can is also a wider shape, making it easier to drink out of.

COKE is it!
1970 - Now Coca-Cola comes in easy open cans...

The new 'ring - pull' cans were launched in the UK using the specially written lyrics of "Gimme Dat Ring" which was actually "Gimme Dat Ding" by The Pipkins featuring Tony Burrows.
Coca-Cola ring-pull
A Coca-Cola (detachable) ring-pull.
Ice Cream

Cadbury's Ice Cream  
"More great tastes from Cadbury"

Cadbury's ice cream line-up was Bournville, Dairy Milk and Dream.

Del Monte
Del Monte Mango Iced Smoothie Del Monte Raspberry Iced Smoothie
Mister Del Monte, he say 'yes'! Del Monte were well-known for their tinned fruits (e.g. pineapple), but these 2011 offerings are rather tasty iced smoothies.

Lyons Maid

Eldorado Ice Cream Ltd was a subsidiary of Lyons Maid.


"Who made the ice cream dessert called a ''Lovely' and when did they stop selling them? It was a tub of dark chocolate with a dollop of cream in the middle. I remember buying them in the late 70s, but can't remember anything else." "Walls in the 1970s had a kind of ice cream called Neapolitan. It had posters with a smiley mustachioed Italian in a straw hat and the slogan 'its-a-lovely!'.

Jubbly - Orange Drink

'Lovely Jubbly' was originally an advertising slogan for a triangular-shaped frozen orange drink which was popular in the 1950s and 60s. When John Sullivan was writing the script for 'Only Fools and Horses', he included the phrase as one of Del Boy's own.

Others say... "I'm talking early 60's here; the price was 3d, but if you wanted a frozen Jubbly it cost 4d. A Jubbly was in a triangle shaped carton and was basically frozen orange juice, you clipped one end and sucked it like an ice lolly. A frozen Jubbly could be an afternoon's activity."

Lovely Jubbly
Laurie Prior recalls... Lots of people remember the drink, but few can remember the packaging, so here is the photo of a 'Jubbly Orange Drink' in the familiar Tetrahedron carton. The orange drink was often sold frozen making a large ice lolly with no stick! The carton was a very clever design. It being so stable made it difficult to spill. The orange juice was manufactured by a firm called Tip Top.

Photo by kind permission of Tetra Pak International who produced the original carton.
Calypso Jubbly Freeze Drinks
Pinkpussycat writes "Who remembers the frozen Jubbly.......and smashing it against a wall then sucking the mushy orange flavoured ice out the corner of it?"
Calypso Jubbly Freeze Drinks
In the 21st century, Calypso Soft Drinks, makers of the original Jubbly, have re-launched the product in a 62ml fun size, sold in packs of 10. Fun Shaped Ice Lollies without a stick:   "Real fruit juice mixed with natural mineral water to give a tasty pyramid shaped ice lolly kids love. One of our most popular products, sold through major supermarkets."

Cakes & Biscuits
Cakes and Biscuits
Like most products the branding, colours and packaging of cakes and biscuits have changed over the years, each time to present a fresh image to the discerning consumer...



Sweets and chocolates have evolved over the years to become high volume, world-wide, consumables, targeted to the mass markets. Less popular named-brands have been bought out and their uniqueness is no more. Why is this? Like many old established businesses in the UK, chocolate-makers have historically had a high volume of staff, aging equipment and neither the money nor the space for expansion. Low-volume products whilst appealing to a dedicated customer base can't make up for ever increasing overheads. Famous brands have been sold 'to protect local jobs', but of course the new owners can't sustain aging plants with expensive staff wage bills, so inevitably both the jobs and the niche products melt into chocolate oblivion! If this upsets you, then relax with a bar of your favourite chocolate, if it still survives...

Black Magic by Rowntrees
Black Magic Box
Black Magic chocolates were first made in 1933 by Rowntrees, which later became part of Nestles.

Who knows the secret of the Black Magic box? The haunting music which accompanied this advert was composed by Christopher Gunning..
The Chocolate Box by Hay Machine (e)

Black Magic
the red ribbon tied in a neat diagonal bow
the red Turkish tassel
the pony-tail for show

Years later
the box still oozing chocolate fumes
a few old photographs, a letter
the weave of other looms

You were Black Magic
that dark chocolate voice
your rich fruit centre
the most exotic choice

Almost back beyond memory when porcelain women wore long tapered dresses down to their shiny shoes
you were the shapes of a fairy
a spirit, a music, a muse

Creme Egg by Cadbury
Cadbury Creme Egg (12 pack)
Cadbury creme egg (12 pack): Milk chocolate eggs with fondant centre.

Dairy Milk by Cadbury
Dairy Milk by Cadbury
CDM (Turkish), a glass and a half in every half pound.

Flake by Cadbury
Cadbury's Flake Easter Egg
With vibrant colours of purple/blue and yellow...

"Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before!"
Fruit Gums by Rowntrees
Fruit Gums by Rowntrees
Don't forget the Fruit Gums Mum!

Fry's Turkish Delight
Fry's Turkish Delight
Fry's Turkish Delight made today by Cadbury's (now owned by Kraft Foods).

United Biscuits sold 'Terry's of York' to Kraft Foods in 1993.
On 2nd February 2010, Cadbury became part of Kraft Foods. Kraft Foods merged with H J Heinz in 2015 See www.kraftheinzcompany.com to learn more.


In the UK, Nestles was once pronounced 'ness-alls', but in more recent decades, as 'ness-lay'. The 'Nestle's Milky Bar' ads illustrate this.

Kit Kat by Rowntrees
Kit Kat
Kit Kat, tinfoil wrapped, 4 fingers. Originally by Rowntrees, later Nestle.

Neapolitans by Terry's of York

Descriptions have varied from "A special collection of miniature chocolate bars" to the more specific "Little chocs for grown ups, an exciting assortment of miniature milk and plain chocolate bars", which was rather apt. In the early 21st century they could usually be found packaged in 275g cartons (or 343g as pictured on title page above).

Neapolitans Dark Seville Orange Silk Milk Cafe Au Lait Mocha Dark
The 1996 line-up of wrappers. Box shown from later years.

The 1996 line-up of wrappers and flavours were: Dark Seville, Orange Silk, Milk, Cafe Au Lait, Mocha, and Dark.

Cafe Au Lait
During the Sixties, you could buy Neapolitans loose from a jar in the sweet shop, although the sample opposite is from a modern day carton.
The last branding of 'Little Chocs for Grown Ups' confirmed that these were no longer 'kid's sweets', but for a niche market of children who had once loved them and 'grown up' and possibly for the lower end of the market of 'adult treat' sweets, albeit falling short of the luxury chocolate boxes. 

Neapolitans tended to disappear from the shops at Christmas time, as higher volume products displaced them, but in September 2005 the factory in York was closed and production ended.


Cadbury's Roses
'Roses grow on you!' was a 1969 slogan devised by the London advertising agency Young and Rubicam as part of a television campaign which featured comedian Norman Vaughan.

The packaging and wrappers were revamped during 2004 and the result made the sweets even more tempting!

Premium Collection: Thorntons - the Art of the Chocolatier.


Toblerone cartons allowed for a sleeve with the latest campaign message over a standard box.

Another magical ad was for Toblerone...

Toblerone, out on its own
Made with triangular almonds, from triangular trees
And triangular honey from triangular bees
So, oh Mr. Confectioner please,
Give me Toblerone.

A follow up ad started... 'Toblerone no longer alone', when a dark chocolate version was launched.

For Christmas 2005, Heart 106.5 (radio) ran a successful campaign, 'Dads for Toblerone' which persuaded families not to buy them socks, but Toblerone for a present.

Wispa Bars
The Wispa was phased out in 2003, reappearing as 'Cadbury's Dairy Milk Bubbles', as part of the consolidation and rebranding of products under the Dairy Milk banner. Cadbury's Wispa bars were re-launched (due to public campaigning) on 7th October 2007. There was an initial run of about 23 million bars of Wispa original with a retail price of 42p each. As at May 2011, single and multi-packs of the plain bar are available.

Other Foods
Other Foods
Other foods will look at well-known frozen brands which have developed over the decades... 

Design, images and text compiled by Light-Straw. Page last updated Aug 2019 review. Checked May 2021.

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